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Warren said that he had done extensive research on heterosexual marriage but did not know enough about homosexual relationships to do same-sex match-making, which he said "calls for some very careful thinking. But at the same time, I take a real strong stand against same-sex marriage, anywhere that I can comment on it." Theodore B.

Very careful research." He also said that e Harmony promotes heterosexual marriage, adding that (at the time) same-sex marriage was illegal in most places, saying "We don't really want to participate in something that's illegal." In another interview, Warren went into more detail on his own views, noting that "cities like San Francisco, Chicago or New York... Olson, an attorney for e Harmony, said that even though the company believed the complaint was "an unfair characterization of our business", it chose to settle because of the unpredictable nature of litigation.

On June 6, 2012, e Harmony confirmed that its password database had been breached and a section of its user base had been affected.

Satoshi Kanazawa said that part of the success of e Harmony can be explained by the high cost of entry in terms of the amount of time required to answer the initial questionnaire—over 18 hours, although other sources put the time to complete the relationship questionnaire at approximately one hour.

Members frequently discover that the website lacks a stable cancellation for membership or the auto-renewal subscription.

During 2009–12, new memberships, retention rates and time spent on the site decreased.

It was launched on August 22, 2000, and is based in Los Angeles, California. Large investors include Sequoia Capital and Technology Cross Ventures. Neil Clark Warren, a psychologist and author of relationship advice books, along with Greg Forgatch, Warren's son-in-law.

The company, which did not admit wrongdoing, agreed to allow access to both its gay and straight dating sites with a single subscription, to display its gay dating services more prominently and to establish a settlement fund to pay people who can show they were harmed by the company's policies.

Prospective members complete a proprietary questionnaire about their characteristics, beliefs, values, emotional health and skills.

Matching algorithms, which the company believes matches people's core traits and values to replicate the traits of happy couples, use these answers to match members with users the company believes will be compatible.

As a global dating agency we unite on average 2000 new couples every month in more than 20 countries, a fact were very proud of.

Elite Singles’ unique approach to online dating rests on our intelligent matchmaking system.